Ethiopia is home to one of the oldest civilizations and some of the finest natural resources on Earth. It's led to some pretty incredible traditions, perfected over the centuries – coffee brewing, cotton weaving, and yes, leatherworking, are just the tip of the iceberg.
TRADE > AID
Despite that legacy, Ethiopia came to be considered one of the world's charity cases – starring on TIME Magazine covers and in teary-eyed commercials for years. Donations and dollars might help in the short term, but socioeconomic transformation doesn't come from a free pair of shoes. In fact, that just means one less sale for the local shoemaker.
We believe that living wages, safe workplaces, and educational opportunities go further.