Conscious consumerism is to look beyond the product at the faces making it. We need to be a global community that fights for the value of those most vulnerable, and we need to be conscious consumers without compromising on the quality and style that we love. Both can exist together.
Ian Bentley is the co-founder and CEO of Parker Clay. Ian and his family moved to Ethiopia in 2012 to help support vulnerable women and children and it was there they founded Parker Clay as a way to further transform the community through trade.
On September 7, 2018, Ian spoke to a TedX audience about the company, it's mission, and how purpose and business can help each other.